Enthusiasm for extensive reading (ER) can be contagious, both among students and teacher-peers. But can a single teacher have a disproportionate impact on an institution's ER programme? In this brief session, the presenter will compare student reading performance in classes that both the presenter and his (2) colleagues taught simultaneously over the past 3 years, as well as evidence from a former programme, designed and run by the presenter, that suggests that an individual instructor can indeed have an outsized impact on an ER programme. Participants will then be invited to participate in a discussion and offer their own experiences and opinions.